Customer data enrichment
Context is everything, they say. The difference between an average and a stunning customer experience can live in very little details. Today we are releasing a key feature to those who want to provide more personalized experiences to their customers: customer data enrichment. We will try to enrich the user data for every new user that comes with an email (email and livechat accounts). These data can be: name, bio, company and location. This is an example of how an enriched profile looks like compared to a regular one:
Looks great huh?! We hope you enjoy this new feature!
Details and Limitations:
- This will only happen to new users, the ones that are already in your customer base will not be enriched.
- Not all customers will have their data enriched, some of them don’t have public data available.
- We will never cross-share user data between projects
Default User Properties
In addition to, and a consequence of the enrichment we are releasing, 3 new user properties will be available by default in all projects: bio, company and location.
- These 3 properties cannot be changed or deleted.