One subject that is currently being talked about is net neutrality. In fact, the end of net neutrality. The USA’s Federal Communications Council (FCC) approved yesterday (December 14) a measure to remove the tough net neutrality rules – in force in the country since 2015. But what change when it comes to an end?
Wait… what is net neutrality?
First, we need to know what net neutrality is, since the term is still unknown to a large part of the population. Basically, net neutrality is the possibility of everyone who has Internet access browsing without restrictions or speed priorities. For example: if you are tracking the stock exchange and your colleague is sending messages, the speed made available to the two should be the same – if you are using the same data packet. With the end of net neutrality, each user would have a different speed.
In Brazil, net neutrality was guaranteed by the Brazilian Civil Rights Framework for the Internet, a law passed in 2014 by the House of Representatives (Law 12.965/2014). Incidentally, the possible change in the US can influence things in Brazil as well (but we’ll talk about that later).
Basically, it can change the value of Internet access and the way it is offered. So far, it seems to be just another change in Internet environment, but it goes beyond that – it may result in companies no longer classifying Internet packages based on megabytes, but on categorized applications.
Don’t worry, we’ll explain: in these cases, network marketing is based on categories of applications most accessed by the user, such as messages, social networks, music, etc. If the user wants to have access to these applications, he/she would have to get separate packages. This is the case in countries like Portugal, where there is no net neutrality protected by law.
What’s at stake?
The end of net neutrality can bring more complex problems, since increasing the value of Internet packages may deprive a certain group of people from accessing information. That is, whoever can afford to pay would have guaranteed access to the whole network, while people who cannot afford to pay for services would have limited use of one or two packages, for example.
The most used applications can therefore be more expensive. And telephone operators are the ones who control package prices. In Brazil, they are regulated by the Brazilian Agency of Telecommunications (the government).
Another worrying point about the end of net neutrality is a possible monopolization of the market – at a higher level than the existing one. In the United States, where many companies sell Internet services (such as cloud, email and others) and broadband, the possibility arises of these companies making it difficult for users to browse when a competitor’s service is used – slowing down the speed, for example. As a result, the telecommunications market would be concentrated in only a few companies.
What does Brazil have to do with this?
The fact that the bill is being voted on in the United States can influence developing countries like Brazil. Last week, the newspaper O Globo published a news report stating Brazilian telecommunications companies are already pressuring the government to change browsing rules.
Be aware of what’s happening.
You can also see: Multimedia – efficient digital communication for brands