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Conquering one’s liking is not a very easy thing to do. When consumers decide to buy a certain product, there are factors that can positively or negatively influence the action. Therefore, delivering a quality customer experience is crucial.

 

KPMG, a global professional services provider, conducted a study to determine the factors that influence the time of purchase, showing the difference among consumers and executives.

 

 

FACTORS THAT INFLUENCE CONSUMERS

 

Check out the factors in descending order that influence the purchase of “ordinary” consumers:

 

1. Simple and easy payment (50%)

2. Access to information, sales and services (50%)

3. Real-time information on inventory and availability of information (38%)

4. Digital payment and exchange options (31%)

5. Custom experience (27%)

6. Fluent experience across all channels (26%)

7. Ability to customize products and services (24%)

8. Mobile platforms and purchase applications (19%)

9. Technology in store (18%)

10. Engagement and presence in social networks (14%)

11. Gamification and interactive digital experience (9%)

 

FACTORS THAT INFLUENCE EXECUTIVES

 

1.Custom experience (43%)

2. Fluent experience across all channels (42%)

3. Simple and easy payment (41%)

4. Technology in store (38%)

5. Real-time information on inventory and availability of information (37%)

6. Mobile platforms and purchase applications (36%)

7. Ability to customize products and services (35%)

8. Engagement and presence in social networks (35%)

9. Digital payment and exchange options (34%)

10. Access to information, sales and services (31%)

11. Gamification and interactive digital experience (21%)

 

Maintaining good customer relations is not easy, but there are lots of tips and tools that can assist your brand in the process. Learn essential elements in maintaining good customer relations.

 

Knowing what needs to be improved to gain the client’s trust is something more than necessary. We hope the tips have helped. If you’ve liked the content, follow us: @Scup on Facebook and Twitter. ;D

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