If the term "service" still reminds you a call center, you should get updated. We live in an age (almost) 100% digital, so it's redundant to talk about how your service should work, right? Anyway, the point here is to show why offering an excellent service is a differential for your bran...

Have you ever thought about what makes people identify with a brand? Besides the obvious — the product or service offered — there are also other factors that contribute to this. Most of them, directly or indirectly, are related to human characteristics. When someone praises an efficien...

Most consumers of companies today are formed by Millennials - people born between 1980 and 1990. With that, marketing and communication strategies of these institutions must correspond to their needs, so it's important to know their preferences and how to approach them.   Althou...